Grand Island, NE — Hornady® is proud to announce its lineup of new and technologically advanced products for 2023.

The new ammunition, bullet, reloading and security products will be available from stocking dealers, major retail sporting goods stores and their websites. Dealers can be found by visiting the Retail Locator on hornady.com.

Download high-resolution images from the Hornady Media Center: https://press.hornady.com/

For a full list of 2023 new products visit: https://www.hornady.com/new-products/

New Ammunition

7mm PRC

The 7mm PRC (Precision Rifle Cartridge) represents the first truly modern 7mm magnum. This cartridge brings heavy, low-drag bullets with an appropriately designed cartridge and chamber into the 21st century. By designing the cartridge and chamber concurrently, the 7mm PRC provides accuracy, consistency and long-range performance.

• Long-action centerfire rifle cartridge.
• Delivers long, heavy-for-caliber bullets in a standard long action.
• Features temperature-stable, magnum speed propellants for consistent velocity and longer barrel life.
• Available in factory rifles or simply swap the barrel on your 7mm Rem Mag or 300 Win Mag.

Available in the following ammunition lines:

• Outfitter® 160 gr. CX™ - Item No. 80713 (20-count box)
• Match™ 180 gr. ELD® Match - Item No. 80711 (20-count box)
• Precision Hunter® 175 gr. ELD-X® - Item No. 80712 (20-count box)

Reloading Accessories and Components for the 7mm PRC:

• No. 86404 - 7mm PRC Brass Cases
• No. 390545 - Shell Holder #5
• No. 392605 - Shell Plate #5
• No. B7MMP - 7mm PRC Modified Case
• No. 380723 - 7mm PRC (.284) Cartridge Gauge
• No. 546313 - 7mm PRC (.284) Die Set
• No. 046306 - 7mm PRC (.284) Full Length Die
• No. 544319 - 7mm PRC (.284) Match™ Grade Die Set (.284)
• No. 046324 - 7mm PRC (.284) Match™ Grade Full Length Die

Subsonic®

Hornady® Subsonic Ammunition — designed for accuracy and performance below the speed of sound. The Sub-X bullet used in Subsonic Rifle features a lead core. Long grooves in its gilding metal jacket combine with the bullet’s flat profile and the patented Flex Tip® insert within its hollow cavity to help it expand reliably at low velocities.

#80787 7.62x39 255 gr. Sub-X® Subsonic

New Muzzleloading Products

Bore Driver® ELD-X®

Item No. 67714

The Bore Driver® ELD-X® delivers range and accuracy that other non-saboted muzzleloader bullets can’t match. It can take a muzzleloader’s effective range out to 300 yards or more without switching guns or even changing to a faster twist barrel. With its superior ballistic coefficients, reduced drag and less than half the wind drift at 200 yards, the Bore Driver ELD-X drives its 340 gr. bullet to target with the energy and accuracy that turns shots into success.

• Polymer base seals bore for maximum energy and accuracy.
• 340 gr. bullet delivers high impact energy and large wound channels.
• Concentric drawn jacket is consistent and round every time.
• InterLock® ring provides maximum weight retention.

50 Cal. 340 gr. ELD-X® (12-count package)

New Bullets

ELD® Match

ELD® Match (Extremely Low Drag Match) bullets are technologically advanced, enhanced accuracy target bullets featuring Heat Shield® tips with the PERFECT MEPLAT (tip point) combined with numerous design features that deliver the highest-in-class ballistic coefficients, superior accuracy and extreme consistency from bullet to bullet, lot to lot.

Item #2561 25 Cal. 134 gr. ELD® Match

CX™

The CX™ (Copper alloy eXpanding) bullet from Hornady represents the most advanced monolithic hunting bullet on the market. Its optimized design offers extended range performance, greater accuracy, high weight retention, and deep penetration.

• Item #22402 22 Cal. 50 gr. CX™
• Item #2837 7mm 160 gr. CX™
• Item #303704 30 Cal. 150 gr. CX™

New Security Products

Hornady Security® Dual-Lid Lock Box

Item No. 95229

Store your handgun and ammo — or any two items — securely and separately in one space-saving box.

• Meets TSA requirements for transporting ammo and firearm separately.*
• Ideal for concealed-carry permit holders.
• Carrying handle folds out for ease in transporting and tucks away when not in use.
• Patented, space-saving security cable receiver maximizes interior space.
• Durable 16-gauge steel housing.
• Two steel barrel key locks, keyed alike.

*Check TSA regulations and airline policies before traveling with any portable safe.

Ammo Cabinet

Item No. 95109

Safely store and organize ammo cans, cartons and boxes with the versatile Hornady® Ammo Cabinet. The innovative Square-Lok™ system allows you to arrange space and add accessories that suit your needs while securing valuable reloading tools, hunting and shooting gear, and other supplies. Bolt together two or more for even greater storage capacity.

Square-Lok™ Accessories

Utilize your space your way with the revolutionary Square-Lok™ modular organizing system. Square-Lok accessories lock in easily and hold firmly for countless storage configurations. Choose the pieces you need and the arrangement that works best for you.

• Item No. 95785 Two-Piece Vertical Gun Rack (3-Gun)
• Item No. 95794 Rifle/Pistol 6-Gun Rack
• Item No. 95784 Pistol Rack (2-Gun)
• Item No. 95786 Two-Piece Horizontal Gun Rack (1-Gun)
• Item No. 95780 Shelf 9”W x 9”D
• Item No. 95781 Shelf 12"W x 12"D
• Item No. 95783 Drawer 12”W x 6”H x 12”D
• Item No. 95782 Bin 12"W x 4.5"H x 4.5" D
• Item No. 95787 Square-Lok™ Panel 12”W x 18”H
• Item No. 95788 Square-Lok™ Panel 12”W x 36”H

Rapid Dry Dehumidifier Stone

Item No. 95898

Sized perfectly for gun cases, gun safes tool chests and other enclosed areas, the Rapid Dry Dehumidifier Stone can be recharged in the oven or microwave for unlimited use.

Size: 4.8" x 2.6" x 1.1"

New Reloading Products

Precision Lab Scale

Item No. 050118

The most precise measuring tool is now available for your reloading bench. The Hornady® Precision Lab Scale provides a .01 grain readout and turns the science of reloading into the science of success.

• Steel scale tray
• Large windscreen with doors
• Cast aluminum base
• 3000 grain capacity
• Print to spreadsheet function
• Compare, percent and count modes

Founded in 1949, Hornady® Manufacturing Company is a family-owned business headquartered in Grand Island, Nebraska. Proudly manufacturing products that are made in the USA, Hornady® Manufacturing is a world leader in bullet, ammunition, reloading tool, accessory and security product design and manufacturing.