Media Center

Hornady® Announces New Products for 2020

Grand Island, NE — Hornady® Manufacturing is proud to announce a comprehensive lineup of new and technologically advanced products for 2020.

The new ammunition, bullet, reloading and security products will be available from stocking dealers, major retail sporting goods stores and their websites. Dealers can be found by visiting the Retail Locator on

Learn about the 2020 new products lineup at

Download high-resolution images from the Hornady Media Center:

New Ammunition

Subsonic Handgun and Rifle

Subsonic handgun rifle photoHornady® Subsonic Ammunition — designed for accuracy and performance below the speed of sound — now comes in handgun loads, as well as three new rifle loads.

Available handgun loads:

New rifle loads:

Handgun Hunter™

Handgun Hunter photoHandgun Hunter™ ammunition is built around a bullet as tough and rugged as the conditions and game demand. The MonoFlex® handgun projectile is manufactured with a tough copper alloy that achieves deep penetration and 95% weight retention. Bullet expansion across a range of velocities is aided with a proprietary elastomer material added to the bullet’s open cavity. Upon impact, the elastomer compresses, then pushes out and causes the bullet to expand faster than a standard hollow-point design. Combined with premium cases, primers and propellants, Handgun Hunter™ ammunition benefits from years of producing hard-hitting GMX® and MonoFlex® rifle bullets to introduce a handgun version that lives up to our reputation.

Available loads:


Outfitter photoFrom the backcountry to the back-forty, trust your hunt to Outfitter® ammunition. Featuring corrosion-resistant nickel-plated cases that are sealed watertight and topped with the accurate and rugged GMX® bullet, Outfitter® ammunition is designed to perform under the toughest conditions.

Four new offerings for 2020:

Frontier® Cartridge

Frontier® Cartridge features Hornady bullets in 223 Rem, 5.56 NATO, 300 Blackout and now 6.5 Grendel, as well as several new packaging counts. Applications range from plinking, target shooting and hunting to law enforcement training and self-defense.

New for 2020:

Precision Hunter®

Accuracy and terminal performance are the cornerstones of Hornady® Precision Hunter® factory-loaded ammunition. Great care has been given by Hornady engineers to develop superior, match¬-accurate hunting loads that allow the ELD¬-X® bullet to achieve its maximum ballistic potential.

New for 2020:


LEVERevolution® represents a breakthrough in ammo design for lever-action rifles and revolvers. The key to its innovation and performance is the patented elastomer Flex Tip® technology of the FTX® bullet. Safe to use in tubular magazines, the FTX® bullet features a higher ballistic coefficient and delivers dramatically flatter trajectory for increased down-range performance.

New for 2020:


Superformance® ammunition uses progressive propellants that deliver performance that’s simply unattainable from conventional ammunition, increasing a rifle's performance up to 200 fps without extra chamber pressure, recoil, muzzle blast, temperature sensitivity, fouling, or loss of accuracy.

New for 2020:


Shooters looking for supreme accuracy and maximum knock-down power turn to Hornady® Custom™ ammunition. Loaded with a variety of Hornady® bullets, the excellent terminal performance of Hornady® Custom™ ammunition makes it the preferred choice for hunters, competitive shooters and plinkers.

New for 2020:

American Gunner®

The American Gunner® line of ammunition is a collection of tried-and-true, versatile loads that are popular for target shooting, hunting or self-defense. Made in the USA with premium components, American Gunner® ammunition combines generations of ballistics know-how with modern technology.

New for 2020:

Critical Defense®

Critical Defense® is engineered to deliver the pinnacle of threat-stopping power. The FTX® bullet maximizes the potential of a hollow-point bullet. Its patented Flex Tip® aids expansion and eliminates clogging when passing through clothing. Nickel-plated cases increase visibility in low-light situations. Low-flash propellants won’t disrupt night vision and deliver consistent performance.

New for 2020:

New Bullets

Subsonic handgun rifle photo

A-Tip™ Match

Years of research and testing by the Hornady® Ballistic Development Group have led to the creation of the ultimate low-drag, high-performance match bullet. Advanced precision machined aluminum tip design delivers tighter groups and reduced drag variability. Doppler radar verified low drag coefficient (high BC) bullets are forgiving of twist rate, seating depth and muzzle velocity. AMP® bullet jacket offers uniformity and concentricity. Sequential packaging right off the press minimizes handling throughout the manufacturing process, ensuring the ultimate in consistent performance.

New for 2020:


Sub-X® (Subsonic — eXpanding) bullets deliver big results without a big bang! Designed to provide deep penetration below the speed of sound, the Sub-X® bullet features a lead core. Long grooves in its gilding metal jacket combine with its flat profile and the patented Flex Tip® insert within the bullet’s hollow-point cavity to help it expand reliably at low velocities. Cannelures provide positive case crimp, making Sub-X® bullets ideal for semiautomatic guns.

New for 2020:


With its combination of proven materials, innovative design and streamlined profile, the Hornady®
V-MAX® bullets represent the pinnacle of what a specialized varmint bullet can achieve, offering straight-line trajectories, enhanced accuracy, dramatic expansion and explosive fragmentation at a wide range of distances and velocities.

New for 2020:


Hard-hitting and deep-penetrating, the GMX® bullet combines monolithic construction with pioneering ballistic design to meet the need for a premium, non-lead bullet. Tougher than pure copper, the mono-metal copper alloy has been proven to shoot cleaner, foul less and deliver consistent, even pressure curves. The tough alloy material routinely retains 95% or more of its original weight and expands up to 1.5 times its original diameter.

New for 2020:


Hornady® FTX® bullets revolutionized lever gun ballistics, creating a new level of performance for these popular firearms. Lever gun enthusiasts can now harness the accuracy, power and long-range performance of a tipped bullet that's safe to load in tubular magazines.

New for 2020:


Our traditional line of bullets features exposed lead tips for controlled expansion and hard-hitting terminal performance. With our exclusive InterLock® design, a raised ring inside the jacket that is embedded in the bullet’s core keeps the core and jacket locked together during expansion to retain mass and energy.

New for 2020:

New Reloading Products

Auto Charge® Pro

Auto Charge Pro photoThe new Auto Charge® Pro powder measure provides precise, customizable powder dispensing in an easy-to-use, space-saving unit. Accurate to within 0.1 grain, the Auto Charge® Pro offers customizable trickle speeds for various powder types, as well as custom time settings. Store settings for up to four custom loads or use the factory setting. The backlit touch screen is easy to read, while a large knob on the side simplifies powder emptying. Other features include the large powder capacity, built-in bubble level and smaller footprint than competing brands.

Precision Measurement Station

Precision Measurement Station photoPrecision reloaders know the most consistent cartridges are built with the most consistent components. The Hornady® Precision Measurement Station allows the reloader to sort components according to size and quality by comparing bullet ogive location, cartridge base to ogive location, headspace location and overall case length. Measure bullet runout for true cartridge case concentricity, and identify inconsistencies such as case and bullet dents. Base weighs nearly 8 pounds and has leveling feet for stability. Tool includes five bushings, seven bullet comparators and accessory mount.

L-N-L® Impact Bullet Puller

Effective on most rifle or pistol cartridges up to .45 caliber, the L-N-L® Impact Bullet Puller captures the bullet and powder for reuse by removing bullets from cartridges without causing damage. The innovative handle design stores two extra collets.

New Hornady Security Products

RAPiD® Safe Ready Vault™

Ready Vault photoPatented RFID technology combines with unprecedented storage flexibility in the new RAPiD® Safe Ready Vault™. The RFID technology unlocks Ready Vault™ faster than keypads and biometrics. Metal interior peg walls allow patented gun racks to be mounted in numerous configurations (3 racks included). The patented dual-purpose gun racks accommodate up to eight long guns and 14 handguns by utilizing the otherwise empty space between barrels. The heavy-duty steel housing and five hardened locking lugs provide confident protection of valuables.

RAPiD® Safe Night Guard™

Night Guard photoThe RAPiD® Safe Night Guard™ keeps your handgun as close as your nightstand. Patented RFID technology offers the quickest, most dependable access to your firearm while providing unmatched security. Plus, the Night Guard™ offers the additional functionality of a clock and USB charging ports. The tempered glass front panel elegantly contains the RFID reader, clock display, and access code keypad. The spring-assist drawer quietly slides open to reveal a padded interior, which accommodates most full-sized handguns and/or valuables.


Founded in 1949, Hornady® Manufacturing Company is a family-owned business headquartered in Grand Island, Nebraska. Proudly manufacturing products that are made in the USA, Hornady® Manufacturing is a world leader in bullet, ammunition, reloading tool, accessory and security product design and manufacturing.

Related Downloads
{{media.length}} Included Assets


{{item.medianame}} | {{item.fileextension | uppercase}} File

Added {{}}

Press Contacts
Online Form
(800) 338-3220

Request advertising, donations, or sponsorships using this form.

We thoughtfully consider all requests that meet our requirements.

Press Releases

More News
Team Hornady
August 7, 2020

Team Hornady® Shooters Hyder and Harrison Excel at Area 3 Championship

Grand Island, NE — Hornady® congratulates team members Andrew Hyder and Jessie Harrison on…

Team Hornady
August 7, 2020

NSSF Statement on New York Attorney General’s Intent to Dissolve the National Rifle Association

Newtown, CT – NSSF®, the trade association for the firearm industry, is troubled by the politically-driven…

August 4, 2020

Hornady® Applauds Passing of Great American Outdoors Act

Grand Island, NE — The U.S. House of Representatives passed landmark legislation to promote…

August 3, 2020

Hornady® fulfills additional DoD contract for 6mm ARC

Grand Island, NE — A specialized group from the U.S. Department of Defense has purchased an…

Media Center Signup

Register to receive updates about new additions to the Media Center. Your information will not be shared or sold to any other party. You can unsubscribe at any time.

Terms and Conditions