Media Center

Hornady® Announces New Products for 2019

Hornady® Manufacturing, an industry leader in bullet and ammunition technology, is proud to announce a comprehensive lineup of new and technologically advanced products for 2019, the company’s 70th year in business.

The new ammunition, bullet, reloading and security products will be available from stocking dealers, major retail sporting goods stores and their websites. Dealers can be found by visiting the Retail Locator on

Learn about the 2019 new products lineup at

Download high-resolution images from the Hornady Media Center:

New Ammunition


From the backcountry to the back-forty, trust your hunt to Outfitter™ ammunition. Featuring corrosion-resistant nickel-plated cases that are sealed watertight and topped with the accurate and rugged GMX® bullet, Outfitter™ ammunition is designed to perform under the toughest conditions.

Available loads:

300 PRC

All our ballistic knowledge and experience culminate in a rifle cartridge that surpasses mission requirements on the battlefield, delivers results on the mountain and wins the match of a lifetime. This is the ultimate 30 caliber magnum. Available in both Match™ and Precision Hunter® ammunition.

Precision Hunter®

Accuracy and terminal performance are the cornerstones of Hornady® Precision Hunter® factory-loaded ammunition. Great care has been given by Hornady engineers to develop superior, match¬-accurate hunting loads that allow the ELD¬-X® bullet to achieve its maximum ballistic potential. New for 2019:


We carefully select every component of Hornady® Match ammunition to ensure uniformity, then load to exacting specifications to provide pinpoint accuracy. Each cartridge is loaded with either Hornady® A-MAX® bullets, our high-performance boattail hollow points, or the radically superior ELD® Match bullets. Stringent quality control ensures proper bullet seating, consistent charges and pressures, optimal velocity, consistent overall length and repeatable accuracy. New for 2019:

Hornady BLACK®

Hornady BLACK® ammunition features versatile loads optimized for excellent performance from America’s favorite guns. Loaded with legendary Hornady® bullets, Hornady BLACK® ammunition is designed to fit, feed and function in a variety of platforms. New for 2019:

Custom™ Rifle

Shooters looking for supreme accuracy and maximum knock-down power turn to Hornady® Custom™ ammunition. Loaded with a variety of Hornady® bullets, the excellent terminal performance of Hornady® Custom™ ammunition makes it the preferred choice for hunters, competitive shooters and plinkers. New for 2019:

Critical Defense®

Critical Defense® is engineered to deliver the pinnacle of threat-stopping power. The FTX® maximizes the potential of a hollow point bullet. Its patented Flex Tip® aids expansion and eliminates clogging when passing through clothing. Nickel-plated cases increase visibility in low-light situations. Low-flash propellants won’t disrupt night vision and deliver consistent performance. New for 2019:

Frontier® Cartridge

Frontier® Cartridge features Hornady bullets in 223 Rem, 5.56 NATO and now 300 Blackout. Applications range from plinking, target shooting and hunting to law enforcement training and self-defense. New for 2019:


LEVERevolution® represents a breakthrough in ammo design for lever-action rifles and revolvers. The key to its innovation and performance is the patented elastomer Flex Tip® technology of the FTX® bullet. Safe to use in tubular magazines, these bullets feature higher ballistic coefficients and deliver dramatically flatter trajectory for increased down range performance. New for 2019:

Varmint Express®

Varmint Express® ammunition is designed around the hard-hitting performance of our famous V-MAX® bullet. Polymer-tipped V-MAX® bullets deliver match accuracy, high ballistic coefficients, wind defying trajectories and rapid fragmentation upon contact. New for 2019:

New Bullets

ELD Match®

ELD® Match (Extremely Low Drag Match) bullets are technologically advanced, enhanced-accuracy target bullets featuring Heat Shield® tips with the perfect meplat (tip point) combined with numerous design features that deliver the highest-in-class ballistic coefficients, superior accuracy and extreme consistency from bullet to bullet, lot to lot. New for 2019:


The ELD-X® (Extremely Low Drag - eXpanding) bullet is a technologically advanced, match-accurate, all-range hunting bullet featuring highest-in-class ballistic coefficients and consistent, controlled expansion at all practical hunting distances. New for 2019:


Hard-hitting and deep-penetrating, the GMX® bullet combines monolithic construction with pioneering ballistic design to meet the need for a premium, non-traditional bullet. Tougher than pure copper, the mono-metal copper alloy has been proven to shoot cleaner, foul less and deliver consistent, even pressure curves. The tough alloy material routinely retains 95% or more of its original weight and expands up to 1.5 times its original diameter. New for 2019:


FMJ bullets are built with a rugged AMP® bullet jacket (Advanced Manufacturing Process). The AMP® bullet jacket features virtually zero tolerance for concentricity and near-zero wall thickness variation, punching through targets without deforming or breaking. New for 2019:

New Reloading Products

Magnum Digital Vibratory Tumbler

Clean and polish large quantities of brass to a brilliant finish before loading, eliminating abrasive foreign particles that can scratch the inside of your dies. Brass cases cleaned with vibratory action enhance the smooth function of reloading presses and dies and make finished reloads look like new.

Digital Cases & Parts Dryer

Dry hundreds of cartridge cases — as well as small and large gun parts — at the same time with the revolutionary Digital Cases & Parts Dryer. With an innovative top-mounted digital powerhead, cartridge cases and gun parts dry thoroughly and can be positioned on multiple levels for increased capacity. Four fixed trays hold cases and small parts while a fifth, adjustable tray holds larger gun parts. The unit’s tall lid makes accommodating larger parts even easier.

Standard Micrometer

This versatile instrument accurately measures minute distances for precise readings on bullets or objects up to 1 inch in size.

Vernier Ball Micrometer

Its unique design makes the Vernier Ball Micrometer ideal for accurately measuring case neck thicknesses within an accuracy of 0.0001 inch.

Flash Hole Deburr Tool

Designed to deburr and uniform flash holes in cartridge cases quickly and easily, this tool uses floating pilots to guide the cutter directly toward the flash hole of the case, resulting in a clean and uniform hole every time.

New Security Products

Alpha Elite™ Lock Box

The Alpha Elite™ Lock Box lives up to its name with groundbreaking security technology to protect your handguns and other valuables. From its 16-gauge steel housing with pry-resistant security band and barrel key lock to its patent-pending dual crossbar latch mechanism, the Alpha Elite™ delivers top-notch security that standard lock boxes can’t match.

2-Gun Keypad Vault

This vault’s removable shelf provides twice the interior space while it fits neatly on a desk or nightstand. Program a four- to six-digit code to ensure security, or use the key lock backup.

Keypad Vault

The improved keypad eases code programming for maximum security while the durable 16-gauge steel housing wards off pry attempts. The interior light makes identifying valuables a breeze.

Large and XL Lock Boxes

Hornady Security® Lock Boxes provide secure storage for handguns and other valuables at home, on a nightstand, in the car or when traveling. All Hornady Security® Lock Boxes come with a heavy-duty 1,500-pound-rated steel cable that secures to any stationary object. The patented, space-saving receiver of the cable allows maximum storage space inside the box.

Digital Hygrometer

This hygrometer displays high/low for temperature and humidity in Fahrenheit or Celsius on a large touchscreen display. Install the quick-connect bracket on an interior door or wall of a safe or vault room, or use the fold-out stand.

Canister Dehumidifier

Protect your valuables against rust and corrosion. When the cap indicator changes color, recharge the unit by placing it in the oven. Unlimited recharges ensure a lifetime of use.

12-inch Dehumidifier Rod

This maintenance-free solution provides humidity control in gun safes, cabinets and small enclosures. Mount it vertically or horizontally with the snap-on mounting brackets. The innovative plug can be removed to help install the cord through small holes or openings.

Rechargeable Dehumidifier

Absorb humidity and prevent rust or mildew in gun safes and other enclosed areas. Moisture-control crystals change color when the unit needs recharging. Recharge by plugging into a 110V electrical outlet.

4-Gun and 8-Gun Pistol Racks

Maximize storage in your gun safe or cabinet with these pistol racks. PVC coating won’t scratch or damage your gun’s finish.

Universal Handgun Hangers

This four-pack of PVC-coated hardened-steel hangers accommodates heavy 22-caliber and larger handguns. Slide onto a ½-inch to 1-inch-thick shelf.

Magnum Hanging Basket

This basket slides neatly onto a ½-inch to 1-inch shelf in your safe, closet or cabinet, creating additional space for legal-size documents and supporting up to 40 pounds.

Magnetic Safe Hooks

Position these hooks on the corner of any gun safe or metal surface to securely store gear such as gun cases, binoculars and range bags. Hooks are rated for 15 pounds and are secured with heavy-duty magnets.

Cordless LED Safe Light

Twenty white LEDs provide 70 lumens of light for gun safes, closets, cabinets, drawers and corridors. With on/off/auto modes, the light bar can be set to illuminate when motion is detected and shut off after 20 seconds.


Founded in 1949, Hornady® Manufacturing Company is a family owned business headquartered in Grand Island, Nebraska. Proudly manufacturing products that are made in the USA, Hornady® Manufacturing is a world leader in bullet, ammunition, reloading tool and accessory design and manufacture.

Related Downloads
{{media.length}} Included Assets


{{item.medianame}} | {{item.fileextension | uppercase}} File

Added {{}}

Press Contacts
Online Form
(800) 338-3220

Request advertising, donations, or sponsorships using this form.

We thoughtfully consider all requests that meet our requirements.

Press Releases

More News
Team Hornady
July 14, 2021

Hornady® Precision Rifle Challenge Recap

Grand Island, NE — Nearly 200 shooters competed in the 2021 Hornady® Precision Rifle Challenge,…

Team Hornady
July 13, 2021

Team Hornady® Shooters Excel at Hornady Precision Rifle Challenge

Grand Island, NE — Hornady® congratulates Doug Koenig, Austin Orgain, Dave Preston, Phillip…

June 29, 2021

Hornady® Precision Rifle Challenge PRS Match

Grand Island, NE – Hornady® will be the title sponsor of the Hornady Precision Rifle Challenge…

Team Hornady
June 24, 2021

Team Hornady® Shines at Snipers Hide Cup Team Match

Grand Island, NE — Hornady® congratulates team shooter Jake Vibbert and his match teammate…

Media Center Signup

Register to receive updates about new additions to the Media Center. Your information will not be shared or sold to any other party. You can unsubscribe at any time.

Terms and Conditions