Grand Island, NE – Hornady announces the launch of its new world-class website, hornady.com. Featuring a significantly improved user experience, the site offers expanded product information and an easy-to-navigate interface on desktop, tablets and mobile.

The site has been reorganized in its design to provide easy access to product lines, categorized into ammunition, bullets, reloading and security. Search filters allow users to fine-tune the display of information according to cartridge, product line, bullet type or shooting application. The “compare” feature allows users to compare ammo offerings, and ballistics are readily available for each ammo item.

“This robust new website aligns our digital presence and e-commerce platform with the high quality of our products and our brand,” says Neal Emery, Marketing Communications Manager. “It provides a place for all our users to go and learn about the products we manufacture. And it’s the main hub for all things Hornady.”

The new website is a reflection of a world-class brand, where the products, information, and content can continue to evolve as the company grows. “We built it so visitors of the site will continue to be engaged and have reasons to visit frequently,” adds Emery.

Founded in 1949, Hornady® Manufacturing Company is a family owned business headquartered in Grand Island, Nebraska. Proudly manufacturing products that are made in the USA, Hornady® Manufacturing is a world leader in bullet, ammunition, reloading tool and accessory design and manufacture.