Hornady® 17 Hornet® Superformance® Varmint™ Ammunition has been named the 2013 IPC Shooting Industry Trade Awards Rifle Cartridge of the Year. Hornady® distributor, Edgar Brothers, one of the most established importers and wholesalers of firearms, ammunition and associated products in the UK and Northern Ireland, entered the product into the annual competition.

"At Hornady, it is very gratifying to be recognized by an organization as prestigious as IPC Media," said Steve Hornady, President of Hornady Manufacturing. "We are very pleased and honored that Edgar Brothers entered Hornady 17 Hornet Superformance Varmint Ammunition into the competition. Winning this award sends a very clear message to all of the UK that Hornady offers the best in accuracy and dependability."

The IPC Media hosts the only annual shooting industry awards in the UK. Now in its 18th year, the IPC Media awards celebrate the UK shooting industry's significant achievements and innovations throughout the previous year, in a variety of categories. IPC Media is UK's leading consumer magazine publisher, including shooting-related titles, "The Field," "The Shooting Gazette," "Sporting Gun," and "Shooting Times." IPC Shooting Industry Trade Awards are chosen by a judging panel of highly respected editors and experts from the world of shooting.

"The IPC Awards are highly prestigious," said Simon Karr, Public Relations and Marketing Consultant for Edgar Brothers. "This is a serious accolade, and something Edgar Brothers is very proud to have won."

Available in 15.5 gr. NTX® and 20 gr. V-MAX™ offerings, the 17 Hornet is built upon Hornady® Superformance® propellant technology. Superformance® Varmint™ ammunition delivers accuracy, increased range, flatter trajectory, less wind drift and devastating terminal results out to 300 yards. An economical price and reduced recoil makes the 17 Hornet® a pleasure to shoot.