The "Hornady 2010 New Products" video earned a bronze Telly Award in the Direct Marketing category, marking the third consecutive year Hornady has received this award for videos introducing their new product lineup. The 10-minute video combines graphics, testimonials, and hunting footage to highlight each Hornady 2010 new product.

A 30 second TV spot introducing the Hornady GMX® bullets earned a bronze Telly Award in the Sports/Sporting Goods/Games commercial category. The winning entry was the company's first fully animated commercial produced in high definition.

Telly Awards honor outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking web commercials, videos and films. Winners represent the best work of the most respected agencies and production studios in the advertising, television, cable, and corporate video industries in the world.

Master Track Productions of Lincoln, Nebraska produced the winning videos. Both videos can be viewed on the Hornady website.