Hornady® wins Telly Awards for ELD‑X® and New Products

Grand Island, NE – Hornady® Manufacturing received a total of 20 prestigious Telly Awards for video productions highlighting 2016 new products.

The “2016 Product Introduction Teaser” garnered the most accolades with a Silver Telly in the Direct Marketing category, and Bronze Tellys in the categories of Corporate Image, Editing and Videography/Cinematography, and Use of Music. The video was used to create interest for the ELD-X® and ELD® Match bullets that feature the Heat Shield® tip. This product introduction represented a monumental discovery in the way these bullets perform at conventional and extended range, so it was imperative to communicate the magnitude of the introduction with the theme, “We change everything.”

Other video productions were awarded a Bronze Telly in multiple categories. Among them were productions highlighting the 2016 new products lineup, a more in-depth look at the revolutionary ELD-X® bullet, the introduction of Precision Hunter® ammunition which is loaded with ELD-X® bullets, and a television commercial showcasing the dependability of the Hornady Security® RAPiD® Safe.

Master Track Productions of Lincoln, Nebr. produced the winning videos, which can be found on the Hornady website, the Hornady Vimeo Channel, or the links below.

• 2016 Product Introduction Teaser
• 2016 New Products Overview
• ELD-X Bullet Product Overview
• Precision Hunter Product Introduction
• RAPiD Safe TV Commercial

The Telly Awards was founded in 1979, and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. This year’s competition drew over 12,000 entries from all 50 states and 5 continents.

Founded in 1949, Hornady® is a family owned business headquartered in Grand Island, Nebr. Proudly manufacturing products that are made in the USA, Hornady® Manufacturing is a world leader in bullet, ammunition, reloading tool and accessory design and manufacture.