Grand Island, NE – Hornady® Manufacturing, an industry leader in bullet and ammunition technology, announces a comprehensive lineup of new and technologically advanced products for 2016. These bullets will be available from stocking dealers, major retail sporting goods stores, and their websites. Dealers can be found by visiting the Retail Locator on hornady.com.

ELD-X™ (Extremely Low Drag - eXpanding) Bullets

The ELD-X™ bullet is a technologically advanced, match accurate, all-range hunting bullet featuring highest-in-class ballistic coefficients and consistent, controlled expansion at all practical hunting distances.

Hornady® engineers discovered that conventional bullet tip materials in streamlined, high BC bullets melt and deform-- no matter the brand or manufacturer. Although not a significant issue affecting moderate BC conventional tipped varmint and hunting bullets, aerodynamic heating causes BC reduction and degradation of accuracy, particularly at extended ranges (400 yds +). To counter this effect, Hornady® identified a heat resistant polymer and developed the patent pending Heat Shield™ tip. This revolutionary new tip creates the perfect meplat (tip) with exceptionally consistent results from bullet to bullet and lot to lot.

At conventional range (0-400 yards), the ELD-X™ bullet is designed to continually expand throughout its penetration path. Upon impact, the thin nose section of the bullet peels back and sheds material until it reaches the thick shank of the bullet jacket where the InterLock® ring works to keep the core and jacket together. The remaining heavy shank of the bullet continues to drive forward and expand for extremely lethal results.

Upon contact at extended range (400 + yards), the Heat Shield™ tip drives backward into the carefully designed nose cavity to begin the expansion process. At these lower velocities, the ELD-X™ bullet exhibits conventional expansion characteristics with a large mushroom and high retained weight ensuring deep penetration and large wound cavities.

Available as component bullets or in factory loaded Precision Hunter® ammunition, ELD-X™ bullets are "heavy caliber" and designed for maximum ballistic coefficients, achieving the highest levels of accuracy, consistency and extreme lethality at all practical hunting distances.

ELD-X™ Bullet Introductions Include:

• 6.5mm 143 gr. ELD-X™
• 7mm 162 gr. ELD-X™
• 7mm 175 gr.* ELD-X™
• 30 Cal. 178 gr. ELD-X™
• 30 Cal. 200 gr. ELD-X™
• 30 Cal. 212 gr.* ELD-X™
• 30 Cal. 220 gr. ELD-X™

*Long bullets/non-standard magazine length loads.

ELD™ Match (Extremely Low Drag) Bullets

ELD™ Match bullets are technologically advanced, enhanced accuracy target bullets featuring Heat Shield™ tips. The Heat Shield™ tip provides a perfect meplat (tip) that is always the same shape, from bullet to bullet and lot to lot.

Hornady® engineers, using Doppler radar and state of the art aeroballistics software, discovered that prolonged exposure to aerodynamic heating (extended distance shooting) causes conventional tip materials to melt and deform. Although not a significant issue affecting moderate BC conventional tipped bullets, aerodynamic heating causes substantial tip deformation in high BC conventional tipped bullets which leads to BC reduction and degradation of accuracy, particularly at extended ranges.

To counter this effect, Hornady® identified a heat resistant polymer and developed the patent pending Heat Shield™ tip. The Heat Shield™ tip defies the effects of aerodynamic heating, allowing the ELD™ Match bullet to retain its shape and maintain the highest-in-class BC over its entire trajectory. This revolutionary new tip creates the perfect meplat and when combined with the secant ogive, optimum boattail design, AMP® bullet jacket technology and precision swaged lead cores, creates a supremely accurate, high BC match bullet.

ELD Match™ Bullet Introductions Include:

• 6.5mm 140 gr. ELD™ Match
• 7mm 162 gr. ELD™ Match
• 30 Cal. 208 gr. ELD™ Match
• 38 Cal. 285 gr. ELD™ Match

Other New Hornady Bullet Additions Include:

• 30 Cal 110 gr. GMX®
• 30 Cal 125 gr. GMX®
• 30 Cal 125 gr. HP
• 30 Cal 180 gr. GMX®

More information on these and other new products can be found by visiting http://www.hornady.com/new-products.

Founded in 1949, Hornady® Manufacturing Company is a family owned business headquartered in Grand Island, Nebraska. Proudly manufacturing products that are made in the USA, Hornady® Manufacturing is a world leader in bullet, ammunition, reloading tool and accessory design and manufacture.

For further information regarding Hornady® products, visit our web site at http://www.hornady.com. Media members interested in Hornady® products for editorial review should contact Neal Emery at nemery@hornady.com.