Hornady® Superformance® Ammunition continues to lead the industry, having recently been named Rifle Cartridge of the Year during the 2012 IPC Shooting Industry Trade Awards, which took place recently in London. Hornady® distributor, Edgar Brothers, which is one of the most established importers and wholesalers of firearms, ammunition and associated products in the UK and Northern Ireland, entered the product into the annual competition.

"At Hornady, we strive to deliver the most innovative products to hunters and shooting enthusiasts," said Steve Hornady, President of Hornady Manufacturing. "It's very gratifying to be recognized by an organization as prestigious as IPC Media, and we are very pleased and honored that Edgar Brothers entered Hornady Superformance Ammunition for this award."

The 17th annual IPC Media's awards celebrate achievements and innovations in the shooting industry in a variety of categories. IPC Media is UK's leading consumer magazine publisher, including shooting-related titles, "The Field," "The Shooting Gazette," "Sporting Gun," and "Shooting Times." IPC Shooting Industry Trade Awards are chosen by a judging panel of highly respected editors and experts from the world of shooting.

"This award is both highly coveted and prestigious," said Lisa Riley, Senior Sales and Marketing Manager for Edgar Brothers Shooting Sports Division. "When it comes to selecting the right ammunition, this is a fantastic endorsement of the product's performance. It sends a very clear message to competitive brands, retailers and consumers that Hornady really does offer the best in accuracy and dependability."

Superformance™ ammunition is loaded with premium propellants that are custom blended to increase velocities by as much as 200 fps without extra chamber pressure, recoil, muzzle blast, temperature sensitivity, fouling or loss of accuracy. Exceptional temperature sensitivity suits every hunting environment, from sweltering desert to the frigid arctic.