Superformance wins two 2010 NRA Golden Bullseye Awards

Hornady® Manufacturing, a world-renowned leader in ballistic technology, will receive two National Rifle Association (NRA) Publications Golden Bullseye Awards during a special ceremony at the 2010 NRA Annual Meetings in Charlotte, North Carolina this May. Hornady is receiving the awards for Superformance™ ammunition, which has been chosen as the 2010 Ammunition Product of the Year by "American Rifleman" and "American Hunter." Articles showcasing Superformance™ ammunition will be featured in the May issues of both magazines.

"The Golden Bullseye Award honors winners for bringing to market products remarkable in their utility to shooters and hunters," said Joe H. Graham, Executive Director of NRA Publications. "The award is a symbol of excellence and innovation in firearms, accessories and related equipment."

Highly prestigious within the shooting industry, the Golden Bullseye Awards honor the finest products available in the shooting sports. Winners are chosen by a committee of NRA Publication editors and staff with more than a century of collective experience in the firearm industry. Winning criteria includes: products must be recent introductions and available to consumers; feature innovative design and function; meet or exceed field reliability expectations; and demonstrate style befitting the firearm industry as well as good purchase value.

"At Hornady, we strive to deliver the most innovative products to hunters and shooting enthusiasts," said Steve Hornady, President. "It's an honor to be recognized by an organization as prestigious as NRA Publications and we are very pleased to have been selected to receive both of these awards."

Superformance™ ammunition is loaded with premium propellants that are custom blended to increase velocities by as much as 200 fps without extra chamber pressure, recoil, muzzle blast, temperature sensitivity, fouling or loss of accuracy. Exceptional temperature sensitivity from -15 to 140 degrees Fahrenheit suits every hunting environment, from sweltering desert to the frigid arctic.